Are you a marketing professional looking to upskill yourself or your team so you can bring your PR in-house? Maybe your business has a marketing lead who needs to develop their knowledge in media relations?

A one-to-one or group PR workshop teaching the fundamentals of how to ‘do’ PR successfully is an excellent way to make the most of your in-house resources.

These half or full-day workshops cover

• What is ‘PR’?
• PR tactics – how can you get in the press?
• Identifying stories and shaping them
• How to write a press release that captures a journalist’s attention (practical)
• The importance of case studies and how to use them in PR
• How to write broadcast media pitches (practical)
• Creating a list of target journalists for Mind in Bradford
• How to maximise press coverage using social media